Program Details

• Duration: 6 March – 10 July 2026

• Schedule: Mondays, Wednesdays, and Fridays

• Time: 6:00 – 8:00 PM IST (timings may vary for few sessions)

• Mode: Live online sessions via Zoom

• Attendance: Attend at least 80% of all scheduled sessions (measured by hours of attendance)

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Learning Focus

The curriculum integrates conceptual understanding with hands-on skills across the following modules:

• Branding & Communication – Crafting the narrative of your artist or organization

• Production Management – Planning, budgeting, and executing performances

• Curation & Programming – Designing meaningful audience experiences

• Cultural Entrepreneurship – Building sustainable creative ventures

• Legal Frameworks – Understanding contracts, copyrights, and trademarks

• Content Marketing – Storytelling, digital presence, and audience engagement

• Sponsorship & Fundraising – Navigating partnerships and financial sustainability

• Grant Writing – Structuring compelling proposals

• Networking & Collaboration – Building alliances within and beyond the arts

• Equity, Inclusion & Workplace Ethics – Cultivating safe, diverse, and respectful spaces

 

Each session is designed to encourage critical thinking, sectoral awareness, and leadership in practice.

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Who Should Apply

This program is ideal for:

• Early and mid-career arts managers, producers, or administrators

• Independent artists seeking to strengthen the management of their own practice

• Cultural entrepreneurs building organizations or creative start-ups

• Individuals passionate about the role of arts in social and cultural transformation

 

Eligibility

Applicants must be 18 years or older, have working knowledge of English, and a strong interest in contributing to a better, more connected world through the arts.

 

Program Fees

• Early Bird Fee: ₹45,000 + 18% GST (until 1 December 2025)

• Regular Fee: ₹60,000 + 18% GST

 

Payment details and terms will be shared upon selection.

 

Please read the Terms and Conditions before applying.

 

Program Outcomes

By the end of this program, participants will:

• Gain a comprehensive understanding of the performing arts ecosystem in India

• Build practical management and leadership skills for diverse arts contexts

• Develop a personal and professional network of peers and mentors

• Be equipped to contribute meaningfully to institutional and independent arts practice in India and beyond

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Queries? Write to mahati@alifartsconsultancy.com